When it comes to the visual identity of a company, choosing the right sign is essential. Signs are the visible face of any business and must be carefully chosen to convey the right message to potential customers. However, how to choose between corporeal signs and illuminated signs? In this article, we'll take a look at the differences between the two and help you choose the best one for your business.

Are you looking for the best way to give visibility to your business? Discover the differences between corporeal signs and luminous signs to choose the right one and improve the image of your company.

Introduction

Signs are a fundamental part of the visual marketing of any business. They convey the image and message of the company, as well as attract the attention of potential customers. When choosing a sign for your business, there are many options available. Two of the most popular options are corporeal signs and illuminated signs. Both offer different benefits and features, so it is important to know the differences between the two to choose the one that best suits your needs.

What are corporeal labels?

The corporeal signs, also known as three-dimensional signs or corporeal letters, are signs made of resistant and durable materials, such as stainless steel, aluminum or PVC. These signs are very popular due to their high visibility and three-dimensional effect. Corporeal signs are very versatile and can be installed on any surface, be it a facade, a wall or a door.

Advantages and disadvantages of corporeal labels

Advantages:

High Visibility: Body signs are highly visible and stand out in any environment.
Three-dimensional effect: The depth offered by the corporeal letters makes the signs very striking.
Durability: Made of strong materials, corporeal signs are durable and resistant to adverse weather conditions.
Versatility: Corporeal signs can be installed on any surface, which makes them very versatile.
Disadvantages:

Price: Embedded signs tend to be more expensive than other types of signs.
Maintenance: Although they are resistant, corporeal signs may require periodic maintenance.

What are illuminated signs?

Illuminated signs, as their name suggests, are signs that have their own lighting. This lighting can be of different types, such as neon, led or fluorescent. Illuminated signs are very popular due to their high visibility at any time of the day or night. Additionally, the use of lighting can highlight key elements of the sign, such as the logo or message.

When choosing between corporeal signs and illuminated signs, there is no single and definitive answer. Each type of sign has its advantages and disadvantages, and the choice will depend on the needs and objectives of each business.

In general, corporeal signs are more suitable for companies that seek to transmit an image of solidity, elegance and permanence. These types of signs are made of durable and weather-resistant materials, such as stainless steel, aluminum or expanded PVC. In addition, being three-dimensional, corporeal signs generate a greater sensation of volume and depth, which allows them to stand out from the rest of the elements in the environment.

On the other hand, illuminated signs are more suitable for businesses that seek to attract customer attention at night or in areas with low visibility. Illuminated signs can be made of different materials, such as acrylic, PVC or aluminium, and are illuminated by highly energy-efficient, long-lasting LED lights. In addition, illuminated signs can include different visual effects, such as animations or color change, which increases their ability to attract attention.

In short, the choice between corporeal signs and illuminated signs will depend on the needs of each business. The important thing is to have a quality sign that reflects the brand image and attracts customers.